NeatPass Featured in Apps We Love

What Apps We Love Means

Apps We Love is a curated collection where Apple's editorial team highlights apps they think are worth checking out. It's not something you can apply for or buy your way into. Apple's team reviews apps and selects ones that meet their standards for quality, design, and user experience.

For an indie app, it's one of the best things that can happen shortly after launch. The feature puts your app in front of users who browse the App Store's editorial sections, people who are actively looking for quality apps, not just searching for a specific keyword.

The Impact

The visibility boost was significant. Downloads increased noticeably in the days following the feature, and the app reached users who might never have found it through search alone. More importantly, it brought in users who care about app quality, the kind of people who leave detailed feedback and help shape the product.

What It Validates

When building NeatPass, I made decisions that aren't the obvious engineering or business choices. Getting recognized by Apple's editorial team suggests that approach resonates.